Identity for a peer-to-peer platform where people list their car for sale and browse others' listings — starting with the logo, then extended into a full social media look and feel.
SubeTuCoche.es is a mobile-first marketplace that reinvents car buying and selling in Spain, bringing private sellers and professional dealers into one intelligent app. Beyond a listings board, it works as a transactional platform: a built-in CRM for dealers, its own generative AI assistant (Carlos IA), a direct-sales inventory market, and a community layer through motor meetups. It replaces scattered tools — spreadsheets, endless chats, in-person visits — with a single fast, native experience. The goal: turn a slow, fragmented process into something direct, trustworthy and genuinely useful for both sides of the deal.